Amory Lovins coined expression Negawatt power, where you invest to reduce your electrical demand.We're big negawatt fans
How big? 24 Panel PV system on roof w battery backup, hot water heaters "on demand" CF light bulbs. Watt's a unit of energy, NOT light.
Watt's that you say? 12 watt CF won't give you enough light? It really does. Light's measured in Lumens http://en.wikipedia.org/wiki/Lumen_(unit)
Watt is energy
Lumen is light